This privacy policy ("Policy") describes the types of personal data collected by Era Packaging doo through your use of this official website, what happens to that personal data and your rights.
"Personal data" is essentially information that can be used to identify an individual.
Site usage
ERA PACKAGING DOO, with headquarters at Šljivovačka 49, 31244 Šainovina, Serbia, ID number 20904631, PIB 107955787 (hereinafter: "we", "Era Packaging"), manages the website erapackaging.rs (hereinafter: "Site").
For any questions regarding this Privacy Policy, you can contact us at: office@erapack.com / +381653080308
What does this policy not cover?
In short... personal data that you submit to us directly or information that we collect automatically through the Site, the use of which is informed by this Privacy Policy.
Offline
This Policy does NOT apply to any data you provide to Era Packaging doo through offline scenarios separate from online services, such as unrelated phone inquiries or in person.
Online
This Policy applies where Era Packaging doo collects your personal data for its own use. It can be on the official website erapackaging.rs.
In these circumstances, only Era Packaging doo will be the "data controller" for the purposes of the Data Protection Act.
For additional information on how Era Packaging doo uses your data in these circumstances, please contact: office@erapack.com / +381653080308
Links to Third Party Websites and Services
We are not responsible for the content, privacy notices or services offered by websites or applications linked from the Site. We encourage you to read those notices.
What data do we collect?
In brief… Information that identifies you, contact information, technical and profile data, information about how you use the Site and/or preferences you have communicated to us.
We may collect, use, store and transfer different types of personal data about you. For the purposes of this Policy, we have grouped them as follows:
Identity data such as your first and last name or similar identifier and job title (where relevant).
Contact information such as email address, preferred language and phone numbers.
Technical data such as your IP address, browser type and version, time zone and location settings, browser plug-in types, versions and statuses, operating system and platform, and other technology on the devices you use to access the Site.
The Site uses cookies, small code files that are stored on your device, with your consent, and retrieved the next time you visit the Site. This enables the recognition of information about your usage and browsing. Full information about which cookies we use is available in our Cookie Policy, along with instructions on how you can set your browser to reject all or some cookies (but this may affect your use of the Site).
Usage data, such as information about how you use the Site and the services provided through them (including, newsletters and marketing emails, as well as advertisements). This may include information about page views, length of visit or use and exit route, timing, frequency and patterns of your use, along with navigational paths when using the Site - this information does not directly identify you. We use various tools to help us do this, including Google Analytics (see our Cookie Policy for more information). If you have subscribed to receive newsletters or marketing emails, we will also receive information about whether you open, delete or access links contained in the newsletter, the type of browser or application used and whether you opened them via mobile phone or desktop computer.
Communication Data includes information you provide to us when you communicate with us, your preferences regarding receiving marketing products from us and our third parties, and (where relevant) any other communication preferences.
Aggregate data such as statistical or demographic data for any purpose. Aggregated data may be generated from your personal data, but does not directly reveal your identity. However, if we combine or link aggregate data with your personal data so that it can directly identify you, we treat the combined data as personal data to be used in accordance with this Policy.
We do not collect specific data that is not specified in this Policy.
If you do not provide personal information
Using the services you access through the Site may require you to provide certain types of information. If you do not provide that information, we may not be able to fulfill the contract we have or are trying to enter into with you. For example, we may not be able to respond to your inquiry about our products and services.
How do we collect your personal information?
In brief… Through direct interactions with you or your use of the Site, automated technologies, relevant third parties and publicly available sources such as social media platforms. Some data goes through the systems of our contractors before reaching us.
We use a variety of methods to collect information about you, including through:
Direct interactions. You may provide us with your identity, contact, communication and certain profile information by completing forms or communicating with us using the contact information we provide within the Site. This includes, but is not limited to, personal information you provide when you: request product information; participate in interactive features, including any promotion or survey; or give us feedback.
Automated technologies or interactions. As you use the Site, technical data and data about your equipment usage, actions and browsing patterns may also be collected or generated, along with profile and communication data. We collect this personal data using cookies, server logs, and other similar technologies. We do not receive data from other websites you visit. See our cookie policy for more details. Other websites may use cookies that are activated outside of their websites, including when you use Online Services (in which cases you should check the cookie policy of those websites).
Third parties or publicly available sources. We may receive your personal information from various third parties as listed below:
Technical and usage data from parties such as our analytics providers (including Google) and advertising networks (see below);
Identity, contact, profile, usage and technical data from providers of technical, payment and delivery services;
Identity, contact, profile, usage and/or technical data from social media platforms that are publicly available or through which you may log in or interact with the Site;
We may also supplement the collected information with other information we receive from doing business with you or that we receive from other organizations, such as our commercial partners.
What do we use your personal data for?
In brief… To provide you with the services you require; enable you to use interactive features (if any); administer and improve our services; communicate with you; carry out marketing and related profiling (only where you have consented to email, SMS, telephone or direct messages on social networks); administer, analyze usage and improve the Site; protect and enforce our legal rights or the rights of others.
Several legal bases apply to our use of your data, depending on which of the above purposes we use it for. This may include when: you give consent; we have to fulfill any contract with you; we must comply with legal requirements; or where it is necessary for our legitimate interests but balanced against your rights.
We use information about you for the following purposes:
Services, products and features - to enable you to order products, services and fulfill all our obligations in relation to their delivery. Automated processes may assess your eligibility to receive services, based on the information you provide - if you believe you have been wrongly rejected by that process, please let us know why and we will engage in a review and correction
Processing your data for this purpose will usually be necessary (i) to perform any contract with you for the relevant service where applicable (ii) to comply with legal obligations where applicable or (iii) otherwise for our legitimate interests in complying with third party requests that enable us to provide the service(s).
Marketing and related profiling - to notify you of information about events, surveys, offers, products, services and other interesting news relating to us and/or commercial partners.
We only do this via email or online direct messages where you have agreed, so this is based on your consent. However, if you are an existing customer, we may contact you about our products or services similar to those you have previously received or inquired about (unless you have opted out of receiving such communications).
You can change your mind or adjust your preferences at any time later by emailing us at office@erapack.com. Takođe ćemo prestati da šaljemo ove poruke kao direktan odgovor na bilo koju drugu izričitu komunikaciju sa vašim zahtevom da to učinite. Možemo meriti efikasnost naših komunikacija, uključujući podatke o korišćenju koji se odnose na biltene i druge marketinške imejlove, kao što je navedeno u odeljku „Koje informacije prikupljamo?“ iznad.
We also use tools that help us and our advertising network provide you with relevant advertising when you use the Site and our related social media platforms and measure how effective that advertising is. To do this, we rely on cookies, which may include codes associated with your device but do not in themselves identify you by name. As mentioned earlier, full information about which cookies we use is available in our Cookie Policy, along with guidance on how you can set your browser to reject all or some cookies. This type of customized advertising is carried out on the basis that it is necessary for the legitimate interests of us or relevant commercial partners in the marketing of relevant products, services and offers.
Research, analysis and personalization – conducting market research so that we can improve the products and services we offer and in some circumstances personalize the content (including advertising as mentioned above) delivered to you. Your feedback is valuable and helps inform the commercial strategy, marketing activities and initiatives at Era Packaging doo. This will usually be necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow them and to inform our commercial and marketing strategy.
We may also process your personal data for other reasons, in accordance with the rules set out above, where required or permitted by law. If we reasonably believe that we need to process your personal data for another reason that is compatible with the original purpose set out in this Policy, we will do so. If this ever happens and you would like an explanation of how processing for any new purpose is compatible with the original purpose, please contact us.
If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so. In some circumstances, this may require your consent.
How do we store your data and for how long?
In short… always in a manner that ensures adequate security, we will retain only the minimum amount of information for as long as we need it for the purpose/s set out in this Policy.
Location
We store data on servers in Serbia, with appropriate protection measures.
Duration
We will only retain the personal data you have provided us for as long as is reasonably necessary to fulfill the purposes for which we collected it, including to comply with any legal, accounting or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes by other means. This is in addition to any applicable legal requirements. Details of any specific retention periods for various aspects of your personal data are available on request by contacting office@erapack.com.
For legal reasons we may need to keep basic information about our customers (including contact, identities) for up to seven years after they cease to be a customer - this applies in particular to any paid products or services.
In some circumstances you can ask us to delete your data: see the section "What are your rights?" below for more information.
We may anonymize your personal information (so that it can no longer be linked to you) for research or statistical purposes, in which case we may use this information indefinitely without further notice.
Security
We have implemented appropriate operational, technical and security measures to reduce the risk of accidental loss, use or unauthorized access, alteration or disclosure of your personal data. This includes the use of encryption where relevant. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who need it for business reasons.
We have procedures in place to deal with any suspected breach of the security of personal data and will notify you and any relevant regulator of the breach where we are legally required to do so.
If we have given you a password to access certain parts of the Site, you must keep the password secure and ensure that you are using a secure browser.
Who do we provide your data to?
We may disclose your information to third parties as follows:
to third parties with whom we may merge, sell or transfer all or parts of our business or our assets. New owners of our business may use your personal information in the same way as set out in this Policy;
to service providers who perform some data processing activities on our behalf. For example, postal services, IT infrastructure, software and hosting, analytics and ad delivery service providers, along with other relevant partners who help us deliver the Site to you.
We do not allow our third-party service providers to use your personal information for their own purposes, unless they can do so in another lawful way;
to professional advisers, including lawyers, bankers, auditors and insurers, where necessary for those parties to provide services to us;
to law enforcement agencies, courts or other dispute resolution forums, or other legal or regulatory authorities if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or enforce or protect our rights, or lawfully cooperate in protecting the rights of third parties; and/or
to any credit reference agency or similar agency for prior service or communication (if any) for the purpose of fraud protection and credit risk reduction in connection with the paid services you request from us or to help us comply with legal frameworks.
Možda ćemo morati da delimo vaše lične podatke sa gore navedenim stranama u svrhe navedene u odeljku „Za šta koristimo vaše podatke?“ ove Politike. U nekim okolnostima, mogu postojati i drugi zakonski razlozi da treća strana koristi vaše podatke u skladu sa bilo kojim obaveštenjem o privatnosti koje vam stavi na raspolaganje.
We may also provide anonymized aggregated data to third parties. For example, we may aggregate your usage data to calculate the percentage of users who access a particular feature of the Site.
What are your rights?
Under data protection laws, you may have the following rights in relation to your personal data in certain circumstances:
Request for access: You can obtain a copy of the personal data we hold about you.
Correction request: You can correct any incomplete or inaccurate information we have about you, although we may need to check the accuracy of new information you provide.
Request for deletion: You can ask us to erase or remove personal data in certain circumstances, for example when: there is no good reason for us to continue processing it; you have successfully exercised your right to object to processing (below); or where we may have unlawfully processed your data or where we are required to delete your personal data to comply with local law.
Objection to the processing of your personal data: this applies where: we are relying on a legitimate interest or the interest of a third party (see the 'What do we use your personal data for?' section above) and you believe that our processing on this basis affects your fundamental rights; or when we process your personal data for direct marketing purposes.
Request for restriction of processing: you can ask us to stop processing your personal data when: you want to establish the accuracy of the data; our use of the data is illegal, but you do not want us to delete it; when you need us to store data even if we no longer need it, because you need it to establish, exercise or defend legal claims; or you have objected to our use of your data, but we need to check whether we have overriding legitimate reasons for using it.
Transfer request: you can ask us to provide you, or a third party of your choice, with your personal data in a machine-readable format. This right only applies to automated information for which: you have initially given us consent to use your data (see the "What do we use your personal data for?" section above); or you have provided it and we have used the information to fulfill a contract with you (see the "What do we use your personal information for?" section above).
Right to withdraw consent; This only applies where we rely on your consent to process your personal data (see the 'What do we use your personal data for?' section above). If you withdraw your consent, we may not be able to provide you with certain products or services. We will notify you if this is the case at the time you withdraw your consent.
All requests listed in this section or other questions regarding this Policy should be directed to Era Packaging doo. See "Who can you contact for more details?" below. Please note that we may not always be able to fulfill your request due to our legitimate interests or other legal reasons. If necessary, we will inform you of this in response to the relevant request.
For security reasons, we may need to ask you for certain information to help us verify your identity and ensure your right to access your personal data (or to exercise any of your other rights). We may also ask you for additional information regarding your request.
The right to complain to the supervisory authority: If you believe that the processing of your personal data is not in accordance with the law, you have the right to file a complaint with the Commissioner for Information of Public Importance and Protection of Personal Data of the Republic of Serbia (www.poverenik.rs), bez uticaja na bilo koje drugo pravno sredstvo koje vam stoji na raspolaganju.
Will this policy change?
We may need to update this Policy, and minor changes will be posted on this page, so you should check it periodically. Significant changes will be communicated to you.
This Policy was last updated on August 24, 2026.
Who can you contact for more details?
For all questions regarding data protection, please contact ERA PACKAGING DOO, with headquarters at Šljivovačka 49, 31244 Šainovina, Serbia, at office@erapack.com. Molimo vas da navedete svoje ime, adresu i/ili adresu e-pošte kada nas kontaktirate.